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Why Hire a Copywriter?

Updated: Feb 18

There are millions of businesses worldwide of many different magnitudes. However, one thing that many of them have in common is that they have a copywriter. Some even have a team of copywriters.

If you are reading this, and you are a business owner, you may be scratching your head wondering what a copywriter is and what they are used for. I answer that question in more depth in one of my previous blogs; however, in short, a copywriter is a person (or people) who writes copy that helps a company/brand sell their product or services, as well as to ensure audience engagement.

How is This Done?

There are several different avenues in which copywriting can be done. Emails, sales pages, video scripts, product descriptions, ads, and blogs are some of the services that copywriters offer.

Why Hire One?

Oftentimes, business owners are super busy running the front end of their businesses. Trying to operate the back end can be tiring to many business owners and brands. Hiring a copywriter is a great way to outsource a lot of the written support that goes into running a business. This helps them save a lot of time, as well.

Copywriters are skilled in creating content that converts. So, whether you’re trying to sell a book, a course, or a makeup palette, having a copywriter in your corner is crucial for the development of your business.

Where Do I Start?

Honestly, there’s no “right” or “wrong” way to introduce copywriting to your business. If you’re social media savvy, you may want to start by hiring someone to write your captions. If you’d like to build your email list (which I think is a phenomenal place to start), you can find someone who can write amazing emails for you!

Where Can I Find One?

I offer copywriting services; however, there are many other copywriters who specialize in different types of copy. I specialize in blogs and social media captions. There are other copywriters who specialize in email campaigns and sales pages. Then, there are some who are Jacks (or Janes) of all trades, who do it all!


Hiring a copywriter is a great investment into your business, regardless of its size. You don’t have to have a big business to invest in a copywriter. Having a copywriter on your team is only setting your business up for more growth and success.

Do you have any questions about copywriting? Feel free to leave them below! Also, you can fill out the form below to ask any questions you may have about copywriting.

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