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Take a moment to think about your favorite clothing brand. Got it? Well, there is a high chance that the brand you thought of (especially if they are well established) has a copywriter (or a team of copywriters)! If you have your own business, you need a copywriter. If you are an influencer/have a brand, you need a copywriter!

So, what is it that copywriters do? What is copywriting?

Have you ever received emails from your favorite clothing company about a discount? When was the last time you read through your favorite brand’s landing page? Nine times out of ten, they were written by a copywriter or copywriters!

Copywriting is the use of words and psychology to convince someone to take action. That action can be commenting on a post (blog, social media), buying an item, or signing up for a newsletter.

Copywriting is one of the features offered here on All Things Allyson. If you have a business or brand that you need written support in, please do not hesitate to reach out to me. We can hop on a phone call and discuss what you need support in and how I can best serve you!

Do you have a business? Have you ever heard of copywriting? Leave your comments down below!

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